Question: Case Study - Cost in use, not cost to buy Review the case study on pages 137 - 138 of our textbook. If your energy

Case Study - Cost in use, not cost to buy

Review the case study on pages 137 - 138 of our textbook. If your energy consumption savings over 5 years equals a 10 percent saving, how much do you save in a euro amount?

Explain the difference between "cost in use" and "cost to buy". How could this help you develop a value proposition?

Based on this saving, what other strategies could you employ to keep this customer happy other than the ones supplied in this case study. List three other strategies.

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