Case Study: Dave Armstrong

Main objectives

This case study will teach you the importance of knowing yourself in order to make decisions regarding your professional future, and you will also be trained how to create a personal brand.

Description of the activity and instructions

The case study examines Dave Armstrong's situation. He has five years of professional experience and has completed a postgraduate course. He has to choose one of three job offers.

You should read the case study, then answer the following questions.

• What are the strengths of Dave Armstrong's professional profile?

• What are Dave Armstrong's weakest personal skills that he needs to develop.

• Design a personal branding strategy for Dave Armstrong. The main steps, measures and recommendations to develop this brand should be included, as well as an example of a curriculum vitae using an attractive and striking format.

Which job would you recommend him to choose, based on the characteristics of each job offer and Dave Armstrong's professional profile. Justify your choice. Apply a weighting to each job offer.