Case Study: Dealing with Sales Objections

Background:

You are a sales representative for XYZ Corporation, a leading provider of catering services for businesses. Your company has recently expanded to the west side of the GTA and you are eager to get some contracts from businesses in the area. However, during your sales presentations, you encounter various objections from potential clients.

Objective:

Your task is to analyze these objections, develop effective strategies to address them, and create a comprehensive plan for overcoming sales objections during client interactions.

Case Scenario:

You are meeting with a potential client, ABC Enterprises on Tuesday. ABC Enterprises has expressed interest in your services but has raised several objections. Your goal is to handle these objections professionally and convince ABC Enterprises of the value your service offers. In preparation for your sales presentation on Tuesday, prepare a PowerPoint presentation that covers the following sub$-$topics.

Slide $1-$ Replace the name XYZ Corporation with the name of your business and keep the name of your business throughout the presentation. Write below the name of your business the names and IDs of the group members

Side $2-$ Write a paragraph introducing your company to your audience $($about your company$)$

Slide $3-$ Write your mission statement and include a logo and tag line for your business

Slide $4-5-$ Make a list of reasons why they should choose your company for their catering needs. $($Remember FAB $-$ any features $/$ advantages$/$benefits$).$

Slide $6-$ Make a list of prospects that use your services and share this with your audience to help them understand who else thinks your business if great.

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