Case Study: Delivering Customer Value at Nike Case Nike, a global leader in sportswear, is recognized for its innovation, brand strength, and sustainability efforts. As the company grows, it faces challenges in delivering consistent value while managing a complex global supply chain. Nike$$s approach to product innovation, customer engagement, and supply chain management has helped it remain competitive, but it must continue to adapt to changing customer expectations and market pressures.

Key Questions for the Case Study:

$1.$ Customer Empowerment & Value Delivery: $$ How has increased access to information and technology changed Nike$$s approach to customer value? $$ What actions can Nike take to maintain its competitive advantage?

$2.$ Competitive Contributions: $$ Evaluate how Nike balances cost, quality, flexibility, delivery, and innovation. Where does it excel, and where can it improve?

$3.$ Supply Chain Challenges: $$ How does Nike$$s supply chain management affect its ability to meet customer demand? What strategies can Nike adopt to prevent future disruptions?

$4.$ Evaluate Nike$$s Direct$-$to$-$Consumer $($D$2$C$)$ strategy: How does this strategy affect its supply chain operations and customer engagement? What improvements can Nike implement to optimize its D$2$C model while maintaining product availability and delivery speed?

$5.$ Examine the impact of global events on Nike$$s supply chain: How can Nike build resilience in its supply chain to mitigate the effects of global disruptions such as pandemics or political tensions? What steps should Nike take to prevent these disruptions from significantly impacting product availability and customer satisfaction?