Question: Case study Disney: What strategic pillars did Robert Iger put in place to grow Disney into the worlds largest media and entertainment company? Explain why

Case study Disney: What strategic pillars did Robert Iger put in place to grow Disney into the worlds largest media and entertainment company? Explain why this may or may not be important to Disneys future.

- Synergy between strategic business units (movies lead to park attractions, action figures, etc.)

- Strategic acquisitions that positioned the company to generate content

Marvel

Star Wars

Pixar

- Pillars

Creative content

Less movies, more impact

Make content matter

Technology innovation opportunity, not threat

Disney+

App/smartphone improvements to Disney parks

International expansion

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