Case Study - Dominos Pizza Enterprise Limited

Value Chain Analysis

a. Draw a diagram of Dominos value chain showing primary and supporting activities and explain the value chain activities and each contributes to the organization through the diagram.

b. In your analysis, use quantitative (e.g.: profitability, assets turnover and return on assets) and qualitative performance (e.g.: what they have done to improve the quality of foods) indicators to explain company performance while comparing your industry value chain and internal value chain analysis.