Question: Case Study: E - Commerce Company Optimizes Marketing Strategy Using Big Data Analytics Scenario: An e - commerce company, ShopSmart, is facing challenges in increasing

Case Study: E-Commerce Company Optimizes Marketing Strategy Using Big Data
Analytics
Scenario: An e-commerce company, "ShopSmart," is facing challenges in increasing
customer engagement and sales. The company has collected vast amounts of data from
various sources, including website tra>ic, social media interactions, and purchase
histories. They want to use this data to optimize their marketing strategy and better target
their customers.
Objective: The goal of this case study is for students to understand the process of applying
Big Data analytics to solve a real-world business problem. The students will analyze how
ShopSmart can leverage Big Data to improve its marketing e>orts and increase sales.

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