2 The attached pdf file introduces a real-world business problem as it presents the case of AUDI AG and its attempts to implement big data analytics in its organization. For your first individual case analysis, you need to critically analyze this case study, summarize the key idea, discuss the IT challenges and present your recommendations. This analysis should be done individually not in groups, so each student should do the analysis by themselves. This report will be organized as follows: 1. Introduction - Short summary of the business problem. This section will also include a background of the organization. Challenges - Provide for a brief description of the challenges that the organization is facing and how they are planning to address them. This section will provide the audience with a picture of how the organization is planning to address some of the challenges. Change Management - Discuss how change is being managed by the organization Recommendations - Discuss what you would have done differently and why Conclusions - Discuss the lessons learned and the key messages that you would like the audience to take away The report should not be more than 1000 words. The due date for this analysis is Sunday November 14 @ 11:00 PM Best wishes Dr. Shimaa ElSherif 3 4 5. 212 words Big data analytics the case of AUDI AG.pdf Understanding the value and organizational implications of big data analytics: the case of AUDI AG Christian Dremel' - Jochen Wulf. Annegret Maier?- Walter Brenner! Published online: 13 April 2018 Association for Information Technology Trost 2018 Abstract "Understanding the value and organizational Organizational benefits Predictive analytics. Descriptive implications of big data analytics: the case of AUDI AG" analytics - Analytics services - Teaching case presents the case of AUDI AG and its attempts to implement big data analytics in its organization. The case highlights the situation of an original equipment manu- Introduction facturer (OEM) in the automotive industry and the potentials and challenges the emerging technology big On a rainy day in autumn 2014 Hortensie woke up with data analytics may entail for such organizations. The case only one thought on her mind. Today, was her big day. tries to help students to grasp the technical characteris She had to present the use cases and value potential of big tics, the value, and organizational implications of big data analytics in front of the chief of sales and marketing data analytics as well as the distinct types of analytics (CMO), which she had elaborated with her team over the services. The case is presented through the eyes of last work intensive months. Nicolas Moreau-the new Hortensie, an aspiring manager at AUDI, who gained CMO at AUDI-Bot only was known for his positive strong interest in the phenomenon of big data analytics attitude toward innovativeness but also for his ability to and received the task to position it within AUDI TO find any weakness of potential ideas. He was one of the ramp up the topic big data analytics, AUDI is engaging person she did not want to disappoint. with industry and design experts as well as an extemal She remembered how everything had started: Soon after consultancy IT Consult. she had become manager at AUDI's sales and marketing department, Nicolas joined the company, Coming from one Keywords Big data analytics. Organizational adoption of the haute coles of Paris, he had gained experiences as Organizational change Organizational transformation CMO at Renault and at PSA Peugeot Citroen. He had the mission to put AUDI ahead in regard to profit, earnings. and, first and foremost, innovativeness. When one of the first tasks of Nicolas was the elaboration of the value and the organizational implications of the emerging technology Christian Dremel big data analytics for AUDI's sales and marketing christian dremelning.ch department, Hortensie had willingly accepted the position Jochen Wall as lead of the task force jochen wollenisg.ch Walter Brenner walter brenner nisg.ch This illustrative case is developed on the basis of a longitudinal dy with AUDI AG (see Dremel et al. 2017). 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