Question: Case Study: EASTMAN KODAK COMPANY: REVIVING THROUGH DIVERSIFICATION. 1) How can Kodak ensure successful diversification in the pharma industry, especially in generic pharmaceuticals? 2) Critically

Case Study: EASTMAN KODAK COMPANY: REVIVING THROUGH DIVERSIFICATION.

1) How can Kodak ensure successful diversification in the pharma industry, especially in generic pharmaceuticals?

2) Critically analyse whether Kodak should diversify into the pharmaceutical industry.

3) Given that Kodak needed to follow a low-cost strategy, was it justified in issuing stock options to Continenza? Critically analyse this situation.

4) Will Kodak be able to deliver performance in the generic drug industry? Why or why not?

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