Case Study: EcoTech Solutions is a startup company that specializes in the development and distribution of innovative eco$-$friendly technologies. Founded by Dr$.$ Sarah Turner, an environmental scientist, and Mark Johnson, a technology enthusiast, the company aims to address pressing environmental issues while creating value for stakeholders. As EcoTech Solutions prepares for global expansion, they face challenges in maintaining a balance between business growth and environmental responsibility. This integrated case study explores the ethical, marketing, and financial aspects of their decision$-$making process. Background: EcoTech Solutions was founded five years ago by Dr$.$ Sarah Turner, an environmental scientist, and Mark Johnson, a technology enthusiast. The inspiration behind their partnership stemmed from a shared passion for addressing pressing environmental issues through sustainable business practices. Driven by their belief that businesses have a responsibility to create value for multiple stakeholders, they embarked on a journey to establish EcoTech Solutions. From its inception, EcoTech Solutions placed a strong emphasis on the triple bottom line, encompassing the environmental, social, and financial aspects of business performance. The company aimed to develop innovative eco$-$friendly technologies that would contribute to a more