Question: Case Study Exercise: Coca - Cola Open Happiness and Beyond Discussion Question 1 : Review the latest social media campaign from Cola - Cola (

Case Study Exercise:
Coca-Cola Open Happiness and Beyond
Discussion Question 1: Review the latest social media campaign from Cola-Cola
(organic, not paid). What is its current focus? Search YouTube, Twitter, Facebook,
etc. for examples.
Discussion Question 2: Does this campaign share characteristics of past
campaigns? How is it different?
Discussion Question 3: What has been the reaction to the campaign. Search post
comments and characterize their sentiment. Is the fan base engaged?
Discussion Question 4: What is the future of this campaign for Coca-Cola? Should
they continue?

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