Question: Case Study- Facelift at Olay 1. Should P&G sell Olay or can it be revived? 2. If you were Chris Heiret, which option would you

Case Study- Facelift at Olay

1. Should P&G sell Olay or can it be revived?

2. If you were Chris Heiret, which option would you choose to resuscitate the Olay brand and why?

3. How did your understanding of the success and decline of the brand inform your choice in the question above?

4. What are the biggest challenges to executing the strategy chosen above?

5. How will you overcome these challenges?

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