Question: Case Study for Individual report Sullivan Ford Auto World After reading the case, you are required to answer the following Study Questions: Note: Analyze question

Case Study for Individual report Sullivan Ford Auto World

After reading the case, you are required to answer the following Study Questions:

Note: Analyze question using Cycle of failure model, service triangle model and 7PS model 1. How do marketing cars differ from marketing services for those same vehicles? 2. From a consumer perspective, what useful parallels do you see between running a car sales and service dealership and managing health care services? 3. What advice would you give to Carol on the future strategy for the business?

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Cycle of Failure Model 1 How do marketing cars differ from marketing services for those same vehicles In the context of Sullivan Ford Auto World marke... View full answer

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