Case Study for this please

The company needed to raise considerable equity capital to fund the continuation of their product development and their sales and marketing efforts. Previously, the company had raised limited capital from local investors, but now needed to attract sophisticated institutional investors. This was the first time the CEO had headed a venture-backed start-up company and he needed prudent business counsel to avoid the typical pitfalls of a young company.

Additionally, the companys daily bookkeeping was being handled by an administrative assistant with little accounting experience. Accounting records were inaccurate and incomplete. The CEO was understandably concerned that his accounting records would not pass the rigorous due diligence conducted by the new institutional investors. The company needed an experienced CFO who had successfully raised venture capital and who could serve as a trusted advisor to the CEO. He also needed to make sure the day-to-day was being handled in a professional manner that would give investors confidence.