Question: Case Study - FreshTec: Revolutionizing Fresh Produce How can Freshtec best approach the industry adoption of their new packaging? Who should be the target audience

Case Study - FreshTec: Revolutionizing Fresh Produce

How can Freshtec best approach the industry adoption of their new packaging?

Who should be the target audience for Freshtec Technology? (farmers?, retailers?, brokers?)

Should FreshTec attempt to get growers to change when they pick fruit?

How do you believe FreshTec's social mission will affect its options for growth?

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