Question: Case study Fruitzone India Limited Assignment Questions: 1. Has the management decision problem been defined appropriately? Explain in detail. 2. Critique the overall research plan

Case study Fruitzone India Limited

Case study Fruitzone India Limited Assignment

Assignment Questions: 1. Has the management decision problem been defined appropriately? Explain in detail. 2. Critique the overall research plan prepared by IMI? 3. Is the exploratory research plan prepared by IMI appropriate? Explain in detail? 4. Identify the appropriate areas for exploration for the next exploratory stage? Following are some questions to reflect and consider [include them in your report] as you answer the above assignment questions: 1. What should be the objectives for Preeti? 2. What are the decisions that she would need to take? 3. What seems to be the key elements in this decision problem? 4. What is the process of thinking about the decision problem? What decisions need to be made? 5. What conceptual frameworks could be of use to define the decision problem(s)

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