Question: Case study : Haier Group: Internationalization Strategy Case Study Questions: Compare and contrast the appliance strategies used by another multinational appliance company such as LG,

Case study : Haier Group: Internationalization Strategy

Case Study Questions:

  1. Compare and contrast the appliance strategies used by another multinational appliance company such as LG, Samsung, Bosch-Siemens, Electrolux, Whirlpool, etc. and Haier.
  2. What is Haiers internationalization strategy?
  3. Does Haiers international strategy appear to be effective?
  4. Is it likely that Haiers success and management practices can be applied outside of China? Why or why not?

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