Case Study "Hunger Games: Catching Fire". -Summary of the case study ? -Key takeaways from the case? 1 Discuss why Lionsgate focused on engaging existing fans rather than attracting new customers to the movie. Do you agree with the decision to not focus on other segments like older customers or male customers? 2 What elements of Catching Fire campaign would you reuse to promote the subsequent movie The hunger games: Mockingjay What elements would you add?

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Summary of the Case Study Hunger Games Catching Fire The case study revolves around the marketing strategy employed by Lionsgate for the movie The Hunger Games Catching Fire The focus was on engaging ... View the full answer