Case Study III You are employed as a manager in a medium size business which is a limited company and has ambitions to expand. The Managing Director (MD) of the organisation is not a marketing professional and does not have a good understanding of the role of marketing in business. He knows from your CV that you have studied marketing principles and practice and he is keen to use your understanding and skills. At a meeting with the MD you are asked to complete the following tasks. Task Your task is to help him understand the role of marketing in business. You need to explain to the MD what marketing is and the role it plays in the achievement of business objectives. You have decided to produce a file which addresses each of the topics listed below. You will present the file at your next meeting with the MD with the answer of the following: Questions (5) Describe in detail the role of marketing in the achievement of business objectives. (5 Marks, Minimum 50 words) (6) Analyze how the external factors influence marketing process in business (5Marks, Minimum 50 words (7) Assess the role of marketing in not for profit organizations. (5 marks, Minimum 50 words)