Question: Case Study Imagine you have recently being appointed the CEO of a medium sized health products company which specializes in developing therapeutic organic snack foods.

Case Study

Imagine you have recently being appointed the CEO of a medium sized health products company which specializes in developing therapeutic organic snack foods. In your strategic analysis you have concluded that while the companys specific product range is innovative it is currently marketing directly into the existing mature and highly competitive snack food industry.

For success you will need to develop a new strategy which encourages innovation and creativity across the whole enterprise not just product development. In a memo to your Board of Directors Outline how you intend to formulate and implement a new strategic approach

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