Question: Case Study Integrated Marketing Communications Tactics You have been selected as a marketing head for Kenwood Appliances. Kindly, fill the following forms to build up

Case Study Integrated Marketing Communications

Case Study Integrated Marketing Communications Tactics You have been selected as a marketing head for Kenwood Appliances. Kindly, fill the following forms to build up your Marketing Plan. Advertising Strategic Marketing Sales Promotion Product Segmentation according to: Target Segment Description USP Positioning according to: Public Relations Direct Sales Marketing Mix Tactical Marketing Alliance Product Loyalty Programs Price planning for the campaign Time IMC Target Segment Distribution Channels Mission Message Media Monetary/ Budget Frame

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