case study: local marketing is an effective tool used by marketers to reach intended market segments. Hyperlie has capotalized on this concept by tailoing brands and marketing to the needs and wants of local customer segments- cities, neighborhoods, and even specific stores. According to its website, hyperlie offers a vast mobile and online market place where people discover and save on amazing things to do, see, eat, and buy. by enabling real time commerce across local businesses, travel destinations, consumer, products, and live events , shoppers can find the best a city has to offer. Hyperlie i redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses. this concept lies at the heart of Hyperlie' mission to connect local commerce, increasing consumer buying power while driving more business to local merchant through price and discovery. to help consumers make those connections, Hyperlie offers a mobile app, online marketplace, and social media touch-points where customers can readily access information on its daily deals. requires : if you are appointed as the CEO of Hyperlie, what will be your vision and mission statements? and also discuss the role of environmental analysis in developing the vision and mission statement