Case study:

Macy's Inc. Will its strategy Allow it to Survive in the Changing Retail Sector?

the outline is as follow

Introduction

Brief history of the industry

Information about the industry

Main Body of the Paper

Summarize company's competitive strategies

Pestle analysis, SWOT analysis and Porter's five forces

Analyze financial data using ratio analysis. Additional sources for company's financial information can come from annual reports, Yahoo Finance, etc.$)$

Statement of Problems and$/$or Purpose of analysis $($Specify the salient problem, and explain why selected.$)$

Identification of strategic alternatives available $($a minimum of three mutually exclusive alternatives: explain logic and feasibility, and give advantages and disadvantages at the corporate and SBU level$).$

Recommended strategic alternative $($include support$)$

Implementation plan $($activity plan$)$ recommended for the industry $($including challenges and issues$).$

Evaluation and control plan