Case Study Making Decisions with Data Analytics: Mika Enterprises Craig Calloway owns a mobile phone company called Mika Enterprises and manufactures his phones locally in Keller, Texas. Currently, the parts are sourced from a domestic supplier and are assembled at his friend's electronic equipment assembly plant. A recent news article on his business published by a known national newspaper created a huge stir in the customer base and the demand suddenly increased beyond the scope of the company's current production capacities. To take the advantage of economies of scale, Craig is now considering sourcing the parts from a few low-cost suppliers in Asia. He has also reached out to a few manufacturers who are willing to assemble the phone for his company. Riding high on his confidence, Craig is also thinking of selling the phones in the Asian market where they will be assembled. Case Questions 1. What factors should Craig consider before outsourcing to and selling in a new international market? 2. What challenges should Craig anticipate? List these. 3. Identify the uncertainties associated with the new product launch. Offer suggestions on how these uncertainties should be included in the analytics of managing this new project