Case Study: Marketing Implementation & Control Chick-fil-A continues to outperform its primary rivals on multiple measures. In 2019, the company generated an estimated $4.5 million in sales (according to QSR and Forbes). Coupled with a unique blend of an authentic family-values-centric culture with an innovative operations model, Chick-fil-A leapt into action in the early stages of the COVID-19 pandemic. It introduced Family Meal Bundles, with collections of entres, sides and beverages starting at $13.25. It emphasized its meal kits via drive thru and delivery. It also lunged a Nightly Nuggets video cooking series demonstrating easy recipes using its menu items. Most importantly, it capitalized on its drive-thru lanes when other places had to close dining rooms during shutdown orders. These shifts in operations and marketing meant mobilizing the organization quickly and efficiently. Please address the following questions/topics in one narrative consisting of a total of 3-4 paragraphs:

1. From your personal observations and knowledge of the various facets of marketing implementation and control, how has Chick-fil-A leveraged the strategy of shared goals to unite its associates, be accessible to its customers and not stray from its core customer experience? Provide specific examples.
2. Name three Informal Controls you believe the company could integrated into its implementation plan to improve performance. Be creative in coming up with controls directly tied to what you know about the Chick-fil-A.
3. Why do you think this scenario is expressive of an Implementation through Consensus type of strategy development versus an Implementation by Command approach?
4. What are one or two marketing strategies you would suggest Chick-fil-A implement as the pandemic begins to dissipate a bit?