Question: case study: Mattel Gives Its Marketing Strategy a Makeover Do manufacturers of products for children have special obligations to consumers and society? If so ,

case study: Mattel Gives Its Marketing Strategy a Makeover
Do manufacturers of products for children have special obligations to consumers and society? If so, what are these responsibilities?
How effective has Mattel been at encouraging ethical and legal conduct by its manufacturers?
What changes and additions would you make to the company's global manufacturing principles?
How can Mattel adjust its product mix to accommodate the continuing lifestyte shift of American and Canadian youth?

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