: Case Study $($Max Marks$-7)$

Read the Chapter Case Study $$McDonald$$s$$Colonel Sanders would be Proud, KFC is a Global Brand$$ from Chapter No$-8$ entitled $$Global Marketing$$ given in your textbook$/$E$-$book $$Marketing$(8$th ed$.)$ by Dhruv. Grewal and Michael Levy $(2022)$ and answer the following Questions:

$1.$ While expanding globally, which sociocultural factors you think have affected KFC$?$

$2.$ On what basis you may differentiate the growth strategies taken by KFC in the United States and China?

$3.$ Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into $($a$)$ India, $($b$)$ Brazil, and $($c$)$ Russia? What national features of these countries would provide reasons to support or contradict such an expansion strategy?

Part$-$B: Critical Thinking $($Max Marks$-3)$

$1.$ Think about the various soft drinks that you know from your local market $($like Coca$-$Cola, Pepsi, $7-$Up$,$ etc.$).$ Critically examine how do these various brands position themselves in the Saudi Arabian market? $($CH$-9)$