Question: Case Study - McDonald's 1 . Why has McDonald s sustained its prosperity for so long? What are the key threats to its future success?

Case Study - McDonald's
1. Why has McDonalds sustained its prosperity for so long? What are the key threats to its future success?
2. What are the key types of flexibility that McDonalds operations strategy needs to support? Which does it support and how? Which does it not support well and why?
3. Why did McDonalds undertake its collaboration with the EDF? Why did the EDF collaborate? What is your evaluation of the collaboration? How should McDonalds proceed next?
4. How should McDonalds respond to the Burger King October 1st announcement?

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