Case Study: Negotiating with a Friend (10 Marks] Bob spotted a high-quality used car on a dealer's lot over the weekend. He would have bought it immediately if he had more cash. The dealer will give him only $2,200 on a trade-in for his current automobile. The car Bob wants is really great, and chances are good it will be sold shortly. Bob has planned carefully and decided he can swing the deal if he can sell his present vehicle to a private party for around $3,000. This would give him $2,500 for a down payment and $500 for accessories he wants to add. The car is in good condition except for a couple of minor dents in the fender. The snow tires for his current car won't fit the new one but can probably be sold; that will help. Bob can remove the new stereo system he installed last month and place it in the new car. Britney, one of Bob's co-workers, heard that Bob wants to sell his car and plans to talk to him about it. Her daughter is graduating from college in three months and will need a car to drive to work. Britney can afford only about $2,800 including any repairs that might be required, and she needs to reserve enough money for snow tires. Her daughter has seen the car and thinks it's sporty, especially with the stereo. Britney checked the blue book price for the model of Bob's car, and she knows the average wholesale price is $2,200 and the average retail price is $2,950. Case Study Questions: With reference to customer relationship model and determining sales call objectives, please answer following questions: Questions 1. What are Bob's objectives? 2. What are Britney's objectives? 3. What are likely to be the points of conflict? 4. What power does Bob have? 5. What power does Britney have? 6. How ant is time to Bob? 7. How important is time to Britney? 8. What are some possible points of compromise