CASE STUDY ONE Al Sama Telecom is local mobile phone manufacturing company. Al Sama Telecom has been established in recently and planning to start launching its product and accordingly the company will commence its operations. The management of the company has done all strategic planning in the hope of getting a good share in the mobile phone market. Al Sama Telecom realizes the strong competition in the mobile phone sector. Thus, demand forecasting is a fundamental step in managing its operations. Answer the following questions: 1. What is the role of demand forecasting in helping Al Sama company to achieve its objectives? 2. What type of forecasting is more suitable in the case of Al Sama Telecom? Justify your answer. CASE STUDY TWO Zeena company is wholesaler reselling construction and sanitary tools and products. The company is dealing with several retailing companies. The management is concerned with keeping costs to the lowest possible in order compete by offering competitive prices. The management believes that this would help the company to have a good share in the market. The company has variety of products in terms of sizes, quantity and value etc. Some of the products stored are high in value and some are scarce. Answer the following questions: 1. How can Inventory management and control help Zeena company to achieve its objective? 2. What initiatives should Zeena Company generally make if it is going to adopt Just in Time system