Question: CASE STUDY (A) (5 marks) Al Sama Telecom is local mobile phone manufacturing company. Al Sama Telecom has been established in recently and planning to

CASE STUDY (A) (5 marks) Al Sama Telecom is local mobile phone manufacturing company. Al Sama Telecom has been established in recently and planning to start launching its product and accordingly the company will commence its operations. The management of the company has done all strategic planning in the hope of getting a good share in the mobile phone market. Al Sama Telecom realizes the strong competition in the mobile phone sector. Thus, demand forecasting is a fundamental step in managing its operations. Answer the question: 1. What is the role of demand forecasting in helping Al Sama company to achieve its objectives

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