Case study: Pamba Easy MealsPamba Easy Meals is a relatively small soya food processor in Tzaneen, South Africa. After a modest beginning the company moved from strength to strength and is currently the biggest of its kind in the Limpopo province. The company has been growing at an average growth rate of 10% over the past three years. In spite of negative market conditions during the past 12 years, the company has managed to survive. The companys viability is ensured through quality improvement, product innovations and unique customer service.Pamba Easy Meals is a relatively small manufacturer of soya-based products, serving the geographical markets of Limpopo, Mpumalanga, Gauteng, North-West province, Namibia and Botswana with a broad product line. Pamba market their products through a network of sales representatives. The representatives report that there is a strong pressure to increase the service to retail chain stores. They report that the retail buyers are raising questions about the number of stockouts that they have recently been experiencing. These buyers have even suggested that they might switch to other brands, if the service is not improved.Pambas product lines focus on varying additions of dehydrated vegetables, herbs and spices, vegetable oils, starches, flavourants, rice and noodles. Other products are gravy, custard, jelly powder, cooldrink powder, milk-blend powder and rooibos tea. Pamba caters for the lower income groups in the rural areas, which are dependent on non-perishable foods. The target market is served mainly by agricultural cooperatives and Pamba is the main supplier of soya products. Other target markets are retailers, caterers, and pre-packers of ration packs, wholesalers as well as entrepreneurs involved in primary school feeding schemes. All products are delivered on order as stipulated.QUESTIONS1. Draw and discuss the supply chain of Pamba Easy Meals. Identify all activities and flows. (20)2. Identify at least five major logistics issues that you would like to address. (15)3. Draw and discuss the product flow of the current distribution channel. (20)4. Does Pamba make use of a 3PL service provider? Substantiate your answer with evidence from the case study. (10)5. Describe the value chain of Pamba and how logistics supports the value chain approach. (20)6. Propose three improvements to the supply chain of Pamba. (15)