Case Study: Part A:

TradeKey.com Sign up page optimization

Scenario

Tradekey.com is an online B$2$b market place, having $5000$ users landing on the Sign up page daily

$10\%$ of these sign ups convert from a freemium member to a premium member by paying an annual fee of PKR $500,000$ within a week

There are $5\%$ users from the $5000$ visitors, that are not able to complete the subscription process and leave for some unknown reason

Tradekey.com installed a script on its signup page to track users' behavior to understand the problems users face, the results after a week of monitoring using the script:

$1.$Longest time spent by users on "Country drop down" $-$ cause of $60\%$ bounced users

$2.$Form submission fails mostly in first attempt because of mismatch in : "Password" and "Confirm Password" fields $-$ cause of $40\%$ bounced users

Question $1$: Propose a solution to these two problems? Justify the cost of these solutions?