• Case Study Project: ANALYZING an ORGANIZATION

Select EITHER Scenario I OR II

I. Scenario One- single company -

You are required to collect and analyze company information for a final report to be submitted at the end of the semester (must submit two earlier drafts- for updates). You may select a known public organization or a local company (see book). The company must be not too small and not too large. Select a company with revenue less than a 10 billion dollar or with less than 10,000 employees. There is one exception, you may select the company that you work for regardless its size (but it has to have at least 100 employees) and have access to all information about the company. You cannot select large companies such as Apple, Amazon, Walmart, Target, etc,

I recommend you select a public company (listed for example, on Nasdaq or NY stock exchange)-- Otherwise you may not find enough information to answer the questions in your report.

Examples of questions your report should answer:

-what is the organization, what does it do, how does it create value, who are its stakeholders,

-what are its major problems,

-how does it measure effectiveness (evaluating performanceusing the technical approach, internal systems approach, or external resource approach)?

- what type of structural arrangement the company uses to deliver its business

- how does the company manage its knowledge resources (see Ch 12)

- what are the recent innovations which helped the company compete

- how does the organization manage conflict and power,

Best report is a one that addresses key issues from each of the 14 chapters.

Recommended Outline

Case Company Project Outline

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Cover page: Name, title, date, course info

1- Introduction (1/2 page max)

1.1 Objective (what is the objective of this report)

1.2 Methods and Resources (General statement about methods and resources used to accomplish your objective)

1.3 Audience (who is going to benefit from your report)

2- Rationale (at least 2 reasons of why did you choose the company--1/2 page)

2.1 reason 1

2.1 reason 2

3- Company Bio, (1 page max, use bullets)

3.1 Size

3.2 Main Products and services (up to five)

3.3 Financial indicators (up to five)

3.4 Names of top three executives

4- Organizational Elements, (5 pages max)

4. 1 Structure

4.2 Management style and leadership

4.3 Stakeholders

4.4 Competitors

4.5 Suppliers

4.6 Customers

4.7 Technological innovations

8. Measuring performance and effectiveness
9. Describe the process of creating value

4.10 Describe the process of managing conflict (chapter 14)

5- The Environment, (1 pages max)

5.1 Dynamism

5.2 Richness

3. Complexity

6- Strategies for managing Competitive Resource Interdependence (1 Page max)

7- Knowledge management infrastructure and policies (chapter 12)

8- Companys Specific 3 Issues\Problems, 3 pages max

6.1 Issue 1 (for example, ethics and corporate social responsibility)

6.2 Issue 2

6.3 Issue 3

9- Summary and conclusions, 1 page

9.1

9.2

9.3

10. Future Progress (What are your plans regarding this project, 1/2)

11. List of references (author, date, title)

12. Appendices (Optional-- up to 7 pages-- extra content)

FORMAT NOTE: 1.5 Space, 12 Fonts Size, Tines Roman, 1.25L, 1R, 1, 1 Margins

BULLETS: Use bullets when appropriate