CASE STUDY: QANTAS AIRLINE. In this assessment task, students will be creating an Applied Project A - to conduct external and internal analysis of the business. To complete this project student will be selecting a case study on Travel & Tourism Industry of their choice/preference. As we have identified that in this Covid 19 situation Travel & Tourism Industry is the one which has hit very hard and have struggle to the maximum to maintain and retain its business. It has been observed that from time to time this industry have made changes and improved its Strategic Plannings to retain in the business environment. Project A - Description Following requirements should be satisfied by the students: - 1. Explanation of A very brief overview of the firm and its product or service and target market. 2. Explanation of Vision, Mission Statement & Goals: What is the organizations Vision, mission, and goals? Do you believe in the mission? Do you feel your work is contributing to the advancement of the mission, Vision, mission, and goals? What does internal and external stakeholder need or expect from us? How well have organisation performed against these expectations in the past? What are the immediate results that can be observed because of strategic plan? Long- term results?