Case Study Quality management at Chiyeyeye Enterprise LTD. Quality has become a very important dimension of chiyeyeye enterprise operations, a company wholly owned by Zambia and dealing in, production , general trading and hospitality. Producing the items in required quantities at the right time I not enough to satisfy customers. Customer demands that quality be incorporated in the product and in the service that go along with it is a norm at Chiyeyeye Enterprise. People appreciate that without quality every other things that Chiyeyeye enterprise does loses relevance. Thus, quality is a strategy for survival and for expending the markets at Chiyeyeye. Quality is a marketing strategy to enter a market or to compete with exiting producer in the sector in which chiyeyeye enterprise operates. For Chiyeyeye, quality is a foundation for achieving customer satisfaction. Brands at Chiyeyeye get created as a consequence of that. Answer the question based on case study 1. what are the quality dimensions adopted by Chiyeyeye Enterprise Limited? 2. Explain the concept of quality quality at source adopted by Chiyeyeye Enterprise Limited? 3. How has Chiyeyeye used quality as a Competitive tool? 4. what is the quality strategy used by chiyeyeye as a business model?

5. How can chiyeyeye apply quality principles such as Deming 14 principles, Crosbys absolutes of quality and TQM?