Case Study Questions 1. Hamed's friend provided him with some high-level market intelligence. What were some of the factors shaping the business environment? 2. If SwiftCurrent were to commission research on the culture and lifestyle of the Chinese market, which key areas of research should it consider before determining which product to launch? List a research objective for each area identified. 3. Hamed decided not to set up an office in China right away but made several trips to the town of Songxia, where he believes he has identified a potential manufacturing partner that would allow SwiftCurrent to reduce costs, enter the Chinese market and maintain its brand standards. He has hired researchers to gather further details on the prospective partner. List five categories of information for the researchers to consider with regards to this potential partner organization