Case Study Questions 1. What market entry strategy does ESL for You plan to use (e.g., direct exporting, licensing, etc.)? What are the advantages and disadvantages associated with this type of strategy? 2. What costs will the ESL for You group have to take into account when writing the detailed financial plan? 3. ESL for You may identify numerous partnerships to research and evaluate. When evaluating a proposed partnership with a local ESL school in Buenos Aires, what factors will the group need to consider to determine whether the partnership will be successful? 4. It is important that ESL for You is able to measure the success of the new venture. Name three benchmarks the company could use to evaluate the results of its expansion into Argentina