Question: CASE STUDY QUESTIONS 3 - 1 3 Use the value chain and competitive forces models to evaluate the impact of the Internet on book publishers
CASE STUDY QUESTIONS
Use the value chain and competitive forces
models to evaluate the impact of the Internet
on book publishers and book retail stores such
as Barnes & Noble.
How did Barnes and Noble change its business
model to deal with the Internet and ebook
technology?
Will Barnes & Noble's new strategy be success
ful? Explain your answer.
Is there anything else Barnes & Noble and the
book publishers should be doing to stimulate
more business?
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