Question: CASE STUDY QUESTIONS Referring to the case given: GOME Electrical Appliances Holding Limited: The Tuangou Challenge Question 1. What type of consumer decision-making process does

CASE STUDY QUESTIONS Referring to the case given:

CASE STUDY QUESTIONS Referring to the case given: GOME Electrical Appliances Holding Limited: The "Tuangou" Challenge Question 1. What type of consumer decision-making process does a tuangou purchase belong to? Explain why. Question 2. In the case of an electrical home appliance purchase at GOME, assuming a tuangou shopper goes through the general stages through his/her decision-making process, as denoted in Mothersbaugh & Hawkins (2016): a. Describe the decision-making process of a typical tuangou shopper b. How does each stage of the consumer decision-making process of a tuangou shopper different compare with that of a typical walk-in customer? Question 3. Summarize GOME's tactics towards tuangou shoppers and discuss their pros and cons. Question 4. What other options does GOME have? What are the pros and cons of these options

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