Case study (recommend 1 paragraph intro and conclusion, with 2-3 paragraphs for each of the 4 ps):

From the success of Vanilla, Cherry and coke with Lime over the past 20 years, the Coca Cola bottling company would like to expand its offerings to include bottled pineapple sprite and bottled pomegranate sprite. They hope to attract a young crowd, and also convert some sparkling water drinkers to this new product, with a refreshing and light taste and reduced sugar compared to regular sprite. This product is ready to be tried and tested, internal company tests have seen positive feedback.

Using the marketing mix recommendations, suggest targets and strategies for this product under the banner of the Coca Cola bottling company. For ease of answers, keep it focused on a specific demographic and geographic area of your choosing.