Question: Case Study: Samsung Mobile: technological Giant Losing in Competition link: CASE-STUDY-3.pdf (vortexictmumbai.org) by Guan Chong End-of-Case Questions Question 2. Based on the case, evaluate Samsungs

Case Study: Samsung Mobile: technological Giant Losing in Competition

link: CASE-STUDY-3.pdf (vortexictmumbai.org)

by Guan Chong

End-of-Case Questions Question 2. Based on the case, evaluate Samsungs marketing communication strategy in terms of its brand equity. Recommend appropriate marketing/branding strategies to help Samsung Electronics improve its brand equity.

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