Case Study Scenario:

QUESTION Marcus, an innovative chef, and restaurateur has recently launched a unique dining concept, "AquaCuisine Pty Ltd," in Melbourne, Australia. His restaurant specializes in sustainable seafood dishes, with a strong emphasis on environmental conservation. Marcus has created a distinctive brand identity for AquaCuisine, which includes a novel culinary technique he calls "Oceanic Infusion" Marcus has designed a logo for AquaCuisine that features a stylized fish leaping over the restaurant's name, set against a blue and green wave background. The name "AquaCuisine" is written in a fluid, wave-like font. He plans to use this logo on the restaurant's signage, menus, website, and promotional materials. With the restaurant gaining popularity, Marcus wants to ensure the legal protection of his brand. He seeks guidance on how Australian trademark law can be applied to safeguard his business's unique identity. Cuisine Figure 1