Your advertising agency has been hired to design and develop a marketing communication plan to the organisation

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Question:

Your advertising agency has been hired to design and develop a marketing communication plan to the organisation you analysed. The Organisation that I have analysed is Samsung:

In the paper, I investigated and evaluated the Samsung Corporation's communication channels.

The company communicates with its customers through many media. It uses its own website, social media pages and websites like YouTube, Facebook and Twitter and Instagram. Use these media to get feedback on their products / services. the goal is to invite customers to give feedback on new items recently offered by Samsung.

1. Website: In my opinion, the design is simple, easy to navigate, and user friendly. The colours are soothing, creating a relaxing atmosphere for users.

2. Pages on social media: Your Facebook page has been set to "public," allowing all Facebook users from all over the world to comment on posts.

3. I also graded your correspondence with a 1+.

You have not used print advertising outlets other than inserts in newspapers 2+. The commercials were only shown on SKY 3+. You listen to a variety of electronic media, including radio 4+. According to my findings, you appear to spend a lot of money on Internet marketing for product campaigns.

Samsung is a multinational corporation headquartered in Samsung Town, Seoul, South Korea. It is the largest South Korean chaebol, consisting of several related companies, enterprises, the vast majority of which are grouped under the Samsung brand (business conglomerate). It is the world's largest information resource. By revenue, Apple is the world's leading smartphone manufacturer.

Samsung is one of the largest and most successful electronics companies in the world. It was founded in 1969 and has since grown into a global brand with over 370,000 employees worldwide who are dedicated to innovation and quality. Samsung is a major producer of smartphones, televisions, and television sets. Their goal is to lead the market with new goods and services through continuous innovation.they make many products such as smartphones, televisions, and appliances, showing particular attention to refined design and features that offer exceptional performance.

In the global market, Samsung faces stiff competition from other well-known companies such as Apple and Nokia. Samsung's strength is its ability to respond quickly to industry changes. It provides better services while investing less in information technology and product development by hiring brilliant designers and encouraging internal cooperation among employees within product divisions, enabling them to compete with larger corporations.

This paper investigates Samsung employees' communication practices throughout the organization. The data was collected with the intention of analysing how the organization communicates with one another. Organizations that rely on their employees' communication and comprehension skills will fare better than those that do not.

The principles and missions of efficiency, performance, and innovation underpin Samsung's organizational culture.

The organization prioritizes increasing technical competence by providing opportunities for people to learn and acquire the skills needed to perform to the best of their abilities.All this is achieved through Samsung's SCOPE professional training program, which allows for high-level internal and external training from leading universities.

The Quality

Samsung Electronics released the Samsung Galaxy S3 smartphone in 2012. The Exynos 4412 Quad SoC in the Galaxy S3 is powered by a quad-core 1.4 GHz Cortex-A9 CPU and 2 GB RAM, and was unveiled on May 3, 2012, at the Samsung Unpacked 2012 event. It also includes NFC, LTE connectivity, a 1.9MP front-facing camera for video chat, Wi-Fi 802.11 n/b/g/n MIMO (2.4GHz and 5GHz), and Bluetooth 4.0 connectivity.

Key Advantages

You can increase work productivity and efficiency by using the Samsung Hirem employee scheduling system. The Samsung Hirem is an advanced scheduling system that can be used by a variety of organizations, including small and large businesses, hospitals, and government agencies. To improve communication among employees, customers, and management, the program makes use of cutting-edge technology.

Build highly detailed schedules for staff members and departments, such as color-coded day or hour schedules, plus link tasks across multiple days, then easily add shift changes at any time,access historical records quickly; and use automatic alerts to communicate important events to everyone in your organization.

Differentiation

Samsung uses the aesthetic and emotional appeal of an action film as a communication medium to demonstrate its clients how it differs from other companies It employs relative comparisons to demonstrate how their product compares to others. At the end of the Advertisement tells the potential buyer why paying more for their goods is worthwhile. In terms of differentiation, their main strategy is to provide phones that are less expensive than competitors' while maintaining the same quality and a fashionable appearance Customers will be willing to pay a higher price if they see no difference between the two leading brands, resulting in increased sales for Samsung.

i. The goal of the advertisement is to create a positive image of the Samsung brand by using simple language, extremely dynamic graphics, and a story about emotions The illustration depicts people using Samsung smartphones in various contexts and scenarios. This advertisement promotes the brand by emphasizing key product features like colour screen, touch screen, stylus compatibility, and hand-writing recognition for text input.

ii. Samsung has been a key player in the global mobile business for many years, with its flagship handsets popular with people of all ages. The Samsung Galaxy S5 is the most recent addition to the company's smartphone line-up, with several unique features that may appeal to some users, improve work and enjoyment while on the road It has a larger screen than its predecessor, making reading and watching videos from various angles easier.

iii. the strategy of Samsung's global brand communication is: to inspire people to live better lives.

iv. Despite their emphasis on technology and product innovation, the company has recently encountered significant market challenges. The most significant impediment to Samsung's development has been fierce competition from Apple Inc.'s and Google's Alexa-powered Echo devices. Google Inc. (GOOGL) and Amazon.com Inc. According to Bloomberg, this year's increase in operational profit at Samsung Electronics was the smallest since 2008.

v. Samsung is a multinational conglomerate that provides a diverse range of goods and services. They claim that "the Next Big Thing Is Already Here." That is, they are always the first to introduce new technologies that make people's lives easier all over the world.

Our target audience is primarily comprised of people aged 18 to 35. This is because most Millennials are between the ages of 17 and 34, and the US Census Bureau reports that this group accounts for 26% of the American population. Furthermore, the proportion of millennials has increased significantly since 1980, a trend that has continued into the 2010s decade, with an estimated one-third of Americans now falling into this category.

The average person is Samsung's target audience. This is demonstrated by their products, which are aimed at everyone, including their smart TV, tablets, and phones. Furthermore, the prices for these items range from $300 to $1,000, making them accessible to people of all socioeconomic backgrounds.

The target audience for this website is people aged 25 to 45 who have a degree or a Certificate III/IV certificate and work for the government or private enterprises. They enjoy sports (as spectators or competitors) and enjoy traveling. The target audience is primarily located in Alice Springs, Australia's Northern Territory. My target demographic enjoys using the internet, social media, and watching various forms of entertainment such as movies, television shows, and video games. Victoria is home to most of the target audience. This is consistent with Victoria having Australia's highest population proportion.

i. The communication channels mix. Some work for the corporation, while others work outside of it.

The vast majority aren't. Samsung employs three channels in their mix: personal selling, advertising and publicity, and sales promotion.

ii. the most import element of communication mix are: Personal selling, advertising, and public relations and promotions for sales.

iii. Advantages/Benefits

Samsung has the advantage of having many communication channels. Personal selling, for example, can be expensive and time consuming to manage. Having a variety of ways to reach out to potential customers allows Samsung to keep prices low while still reaching a large audience. Sales promotion enables a company to increase customer loyalty by offering unique deals or incentives for purchasing specific items, as well as limited-time discounts on notable items.

Disadvantages Advertising, personal selling, and sales promotion are some of Samsung's communication channels. The disadvantage of using these channels is that all of them require the presence of a salesperson or corporate representative to complete a transaction. This means that Samsung's new products will have a higher overhead to compensate for these salespeople.

iv. Samsung interacts with its customers through its communication mix. Internal information as well as marketing communications that reach their intended audience are included. Personal selling, advertising and publicity, and sales promotion are the three primary media channels through which Samsung effectively communicates its message. Because each channel offers distinct advantages, success may be measured by how well they execute.

v. Samsung uses a variety of communication channels to achieve its global marketing objectives, including personal selling, advertising, public relations, direct mail, and sales promotions. These channels must adhere to government-mandated standards, such as limitations on how information may be presented and restrictions on the types of promotions that are permitted.

Conclusion:

Samsung is one of the world's leading smartphone manufacturers,with many devices that are very popular with people of all ages. The Samsung Galaxy S5 is the company's most recent smartphone addition, with several unique features that may improve productivity and fun while on the go. It has a larger screen than its predecessor, making reading and watching movies from different angles easier.

The marketing team has organised a meeting to brief you on their needs Despite being a big brand and doing fairly well in the market, they are keen to keep on growing faster and keep their customers loyal to them

The current communication messages and designs are getting old and becoming boring; accordingly they have decided to change their communication completely and have asked your agency to help them

The organisation's marketing team asked you to develop a new communication plan with fresh new content and media options They are open to new and creative approaches, and they don't mind using any media channel that is still relevant and has been successful so far

They are hoping the new plan will strengthen their brand image, raise the interest of their target consumer to visit the store/website, and boost their sales

The team has asked your agency to develop a communication plan that would include the following details:

Part A - Written Response

Review the legislation needed to be considered; mention at least 3 and explain how you plan to adhere with each of these legislations

Refer to Legislative requirements relevant to marketing communication plans

Anti-discrimination legislation

Privacy law

Legal and ethical requirements

Part B - Report Writing

A proposal for marketing communication plan to the organisation including the following:

1 New communication plan objectives & expected outcome

2 The target audience description

3 The content key message relevant to the product

4 What Media channels would you propose? Explain why you think these channels are

suitable, considering:

a Suitability to target audience

b Brand suitability

c Advantages & disadvantages of the proposed channels

5 Success measures for marketing communication plan

6 a budget

a Explain how the budget was developed b Include a budget table showing:

i Budget allocated per media channel suggested

ii Design & Production Cost: example content development, video production

costs, copywriting, design, printing and distribution

7 Timeline proposed for the campaign from the proposal agreement to the campaign's

start

(hint: Gantt chart)

Part C - a presentation for stakeholders

A presentation based on the marketing communication plan developed in Part B for your client The presentation should include the following:

The proposed marketing communications plan

Suggested content and format of marketing communication plans including:

- Communication Plan Purpose

- Definition of target audience

- Analysis of product or service

- Legal and ethical constraints

- Media vehicles selected

- Budget & Timeline Ask for feedback on your communication plan from the CEO (your teacher)

Part D -

Assume the organisation agreed on the proposed plan; however they insist on adding an event The event should be prior to the communication launch Accordingly you are required to add the event as an additional activity to your plan

Adding the event will mainly impact the budget & the timeline proposed, so you will need to adjust and submit only the budget and timeline to include the event according to the feedback received