Case Study: Strategy and Sustainability The Maritime Eco-Cabins case study demonstrates how businesses can balance econonric prosperity with environmental stewardship and social responsibility. As you read the case, think about how productivity measurements can be used to increase operational effectiveness and achieve various strategic priorities. August Ralph is the owner of Maritime Eco-Cabins, a 4-star housekeeping cabin resort located in Newfoundland, Canada. Maritime Eoo-Cabins' location near the UNESCO World Heritage Site Gros Morne National Park makes it an ideal location for guests who enjoy outdoor activities such as hiking, sea kayaking, whale watching, and iceberg watching. This tends to attract ecoconscious guests who are aware of how their actions can impact the natural environment around them. Maritime Eco-Cabins has seen a substantial increase in the demand for their cabins and has been operating at a 0% vacancy rate for several years. Therefore. Mr. Ralph is looking at building several new cabins on the property to serve their growing clientele. He is very certain be would be able to fully rent any new cabins for the foresceable future. Mr. Ralph has also recently secured project financing from the Newfoundland \& Labrador Credit Union for up to 2 million dollas. This expansion project will ultimately be managed by Mr. Ralph wbo has experience in the construction industry and several local contractors have been asked to submit designs and quotes for their work. Various proposals for the cabins have been received and final estimates for the project are given below: Mr. Ralph is Jeaning heavily toward 'Option 2' which uses environmentally friendly materials and building practices. 'Option 2' would also use much less energy in the form of fossil fuels and therefore have much lower greenbouse gas emissions versus the two other options. However, he does not want to totally disregard the economics of a project that will require a seven-figure investment by the business. Mr. Ralph's background in construction makes bim well suited to manage the project but be does not feel as confident in his financial analysis skills. Should be just look at maximizing his revenue? Could productivity measures help him? He really wants to balance efficiency and profitability with environmental stewardship but he isn't sure where to start. Can you belp Mr. Ralph evaluate the project opions? Questions 1. What is the problem/issue addressed in the case? 2. Should Mr. Ralph just look at maximizing his revenue? 3. Could productivity measures help Mr. Ralph? Discuss how you answered this question Questions 1. What is the problem/issue addressed in the case? 2. Should Mr. Ralph just look at maximizing his revenue? 3. Could productivity measures help Mr. Ralph? Discuss how you answered this question and provide any calculations in an appendix. 4. Mr. Ralph really wants to balance efficiency and profitability with environmental stewardship but he isn't sure where to start. Help Mr. Ralph evaluate the project options. Discuss how you answered this question and provide any calculations in an appendix. 5. What is your preferred solution? Give at least two pros and two cons to your preferred solution. 4. Organize your report as follows: a. Title Page, including the full name of the student submitting the report, name of the assignment/case, date of submission, instructor's name, course name and section number, b. Table of Contents, c. Introduction and Conclusion, d. Headings and Subheadings throughout the body of the report; and a e. References page