case study

subject :-strategic management

Dr Sharma's Pathlabs started as a standalone laboratory in Delhi and increased its presence to 24 labs in the NCR. Dr Sharma estimated laboratory and Diagnostic test market in India to be about rupees 7000 Crore of which the top 3 players accounted for nearly 15%. By comparison top three players in US market controlled 40 to 50% of 100 billion dollar. What kind of strategy should doctor Sharma undertake to seize the opportunity in the diagnostic market in in a large country like India (Marks 10) Share your analysis, and options that you have considered? What is your basis of selecting your options. (which management tools you have used)? (Marks 10)