Case Study: The assigned company, please visit the attached Excel

document.

Select a business unit$($BU$)/$product$/$services within the assigned company and

develop a sound competitive strategy. Please give a brief profile of the

BU$/$product$/$services you selected $($Examples of BU$/$Service$/$Products for different

companies: Telkom Mobile, Discovery Bank, Vehicle financing, pre$-$paid service$).$

Please answer the following questions based on the attached case:

Using PESTEL carry out macro$-$environment analysis

a$.$ Determine the likely two$(2)$ threats and three$(3)$ opportunities

b$.$ Recommend strategic options to counter the threats. Please

elaborate.

$25\%$

Carry resources assessment $(5).$ Evaluate how strategic are the resources.

$25\%$

Develop a sound competitive e$-$commerce strategy $($objective$,$ scope and

competitive advantage$)$ and business model $($target segment, value

proposition and profit formular$)$ for the business unit

$25\%$

Assuming that the business unit is going through a digital transformation,

using the Force Field analysis, how would you go about managing this

transformation. Employ some of the principles of the connected