Question: Case Study - The Dark Side of Consumer Analytics Create a 2-page (plus separate cover and reference pages) analysis of the case study. Your grade

Case Study - The Dark Side of Consumer Analytics

Create a 2-page (plus separate cover and reference pages) analysis of the case study. Your grade will be based on the following:

  • You are expected to apply your understanding of and refer to specific marketing concepts and terminologies that we have been discussing in class, from the textbook & your own research( CLASS TEXTBOOK "A FRAMEWORK FOR MARKETING 6E MANAGEMENT, KOTLER KELLER, CURRENTLY READING FROM CHAPTER 15)
  • Include a minimum of 2 cited references per page
  • Use real world examples to help explain your analysis
  • APA writing format
  • You must provide a clear final set conclusions

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