CASE STUDY The four questions will be based on Allbirds sustainable footwear. A collection of articles relating to the product is provided below but as mentioned earlier you are encouraged to do own your research on the product and its competitors as part of your preparation Question 2: Develop a segmentation table for the sustainable footwear market in Singapore. Provide a rationale for the chosen variables. Question 3 Considering your answer to question 2, which particular segment would you recommend for Allbirds' ecofriendly sneakers in Singapore? Why? Evaluate this segment using the criteria for selecting target markets covered in this course. Question 4 Draw a positioning maps for Allbirds sneakers based on the observation of its 4P's in a market it currently operates in Considering the segment you selected in Question 3, write a positioning statement for Allbird sneakers to clarify its positioning for the chosen segment. 10 brands making sustainable and eco-friendly sneakers.in 2021- Business Insider 10 footwear brands that make sustainable sneakers from recycled and renewable materials The sneaker industry is bigger than ever, and its growth shows no signs of slowing More than 23 billion pairs of sneakers are produced every year, but behind the great demand for footwear is an industry so wasteful it's almost beyond measure. Most of these new pairs use virgin plastic, rubber, and petroleum, producing alarming amounts of carbon dioxide. According to sneaker startup Nothing New, about 300 million pairs of shoes are thrown out every year and, on average, it takes 30-40 years for a pair to fully decompose in a landfill. In the past, most shoppers would have put little thought into CASE STUDY The four questions will be based on Allbirds sustainable footwear. A collection of articles relating to the product is provided below but as mentioned earlier you are encouraged to do own your research on the product and its competitors as part of your preparation Question 2: Develop a segmentation table for the sustainable footwear market in Singapore. Provide a rationale for the chosen variables. Question 3 Considering your answer to question 2, which particular segment would you recommend for Allbirds' ecofriendly sneakers in Singapore? Why? Evaluate this segment using the criteria for selecting target markets covered in this course. Question 4 Draw a positioning maps for Allbirds sneakers based on the observation of its 4P's in a market it currently operates in Considering the segment you selected in Question 3, write a positioning statement for Allbird sneakers to clarify its positioning for the chosen segment. 10 brands making sustainable and eco-friendly sneakers.in 2021- Business Insider 10 footwear brands that make sustainable sneakers from recycled and renewable materials The sneaker industry is bigger than ever, and its growth shows no signs of slowing More than 23 billion pairs of sneakers are produced every year, but behind the great demand for footwear is an industry so wasteful it's almost beyond measure. Most of these new pairs use virgin plastic, rubber, and petroleum, producing alarming amounts of carbon dioxide. According to sneaker startup Nothing New, about 300 million pairs of shoes are thrown out every year and, on average, it takes 30-40 years for a pair to fully decompose in a landfill. In the past, most shoppers would have put little thought into