Case Study: The Google Phenomenon In 1995, Larry Page and Sergey Brin met at Stanford University. The following year they formed a partnership and began collaborating on a search engine called BackRub, In 1997, they decided to rename BackRub and came up with Google. With $100,000 support from a backer, Google Inc. was set up in 1998 in a garage in California, Later that year, PC Magazine recognized Google's search engine as one of the top 100 websites. By 2004, the Google search index contained six billion items, including 4.28 billion web pages and 880 million images. It moved to an office in California called Googleplex with more than 800 employees and offices all over the world. In the same year, Google became a public limited company offering for sale 19,605,052 shares at an opening price of $85 a share. Over the next five years, Google refined and added to its search engines a range of products such as Google News, Google Earth, Google Maps and Google Video. Today, Google is a huge multinational corporation work over $160billion and its share price is over $500 a share. In a PEEL paragraph. discuss 1 advantage and 1 disadvantage to Google changing from a private limited company to a public limited company